Surfaced is built wholesale for PR firms, marketing agencies, and web agencies that want to offer GEO as a service to their clients. If you own the relationship with a client and want to add GEO to your offering without building the technology, Surfaced is for you. We're not a consumer product and don't sell directly to end businesses. Your clients are your clients.

Per client, per month, wholesale. Agencies typically resell GEO services to their clients at a markup. The margin is yours. Pricing details are available on request.

Generative Engine Optimisation

Your clients are invisible
to AI search.

Q: What is Generative Engine Optimisation?

GEO is about making sure AI search engines pick your client when they synthesise an answer. ChatGPT, Perplexity, Claude, Google AI Overviews — they all answer questions by citing a handful of sources, and GEO is the work of becoming one of those sources. Where SEO got you to rank on a list of links, GEO gets you into the answer itself.

Q: How does the audit work?

Surfaced's audit engine (AnswerLab) crawls the client's site and scores it across six GEO categories: AI Citability, Brand Authority, Content & E-E-A-T, Technical GEO, Schema & Structure, and Platform Optimisation. You get a single score out of 100 with a letter grade, then a ranked list of findings: what's broken, how bad each one is, and exactly what to do about it.

Q: What does "surfaced" mean — the name?

When an AI search engine answers a question and surfaces your client in that answer, they get surfaced. That's the goal of GEO, and it's how we measure success. The platform is named for it.

See what ChatGPT, Perplexity and Google AI Overviews say about your clients. Then fix it.

Request early access How it works

Search has changed.
Most brands haven't caught up.

When someone asks ChatGPT for the , who gets surfaced?

Probably not your client. AI search engines don't return a list of links. They return an answer, and that answer cites a handful of sources. If your client isn't in that handful, they're invisible. The brands that show up aren't always the biggest or the best. They're the ones whose content the AI can read, trust, and quote.

Surfaced finds the gaps, builds the fixes, and tracks when your clients start appearing.

Audit

Every client gets a GEO score out of 100 across six categories: citability, authority, schema, technical, content, and platform readiness.

Fix

Surfaced generates the structured data, llms.txt, robots.txt updates, and FAQ blocks. Deployment instructions are tailored to your client's CMS.

Prove

Monthly probe runs test whether clients actually appear in AI responses. The citation rate trend is what you put in front of your client every month.

Where the competition lives now

"If your client isn't in the AI answer, your competitor probably is."

Surfaced shows you which clients are missing from which answers, and ships the fixes.

Built wholesale, for your clients

A new service line.
Without building the tech.

Surfaced is a wholesale platform. One dashboard manages every client in your portfolio, with reports that ship under your brand. You own the relationship and the margin. We handle the engine room.

✓

Full client dashboard

One page per client. Score, audit findings, generated assets, citation scans, and probe results.

✓

White-label PDF reports

One click exports any client's audit to a white-label PDF. Score, findings, action plan, deployable assets.

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AI probe testing

We send real customer questions to ChatGPT, Perplexity, Claude, and Google AI Overviews. Then we record whether your client shows up in the answer.

✓

Auto-generated fixes

JSON-LD schema, llms.txt, robots.txt updates, FAQ blocks, and deployment instructions tailored to your client's CMS.

✓

Citation monitoring

We scan the web for every citation of your client. You see which publications are mentioning them and where those mentions live.

✓

Monthly re-audits

GEO isn't set and forget. Surfaced re-audits clients monthly and tracks whether scores actually move.

FAQ

Common questions

What is Generative Engine Optimisation?

How does the audit work?

Who's it for?

What does it cost?

What does "surfaced" mean — the name?

GEO is early.
That's the point.

The agencies that build GEO capability now will set the playbook the rest of the industry follows. Surfaced is opening early access to a limited number of partners.

Request early access →

Your clients are invisibleto AI search.